AuctionWriter Blog

The latest in the auction industry and technology.

How Younger Buyers Are Changing Estate Auctions

Discover how Millennials and Gen Z are reshaping estate auctions—from digital bidding and sustainability…

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Why Some Estate Auction Companies Are Growing While Others Are Shrinking

Discover why some estate auction companies are thriving while others decline, and learn the…

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Pricing Strategies That Maximize Auctioneer Profit

Learn data-driven pricing strategies for auctioneers to balance commissions, buyer’s premiums, and fees, protecting…

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Photo-First Cataloging: The Future of Estate Auctions

Discover how photo-first cataloging is transforming estate auctions, boosting bidder trust, engagement, and hammer…

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How to Turn One Estate Client Into Three Referrals

Learn a proven 3× referral flywheel to turn each estate auction client into three…

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Why Most Estate Auctions Undersell (And How to Fix It)

Discover why most estate auctions achieve only 72–80% of FMV and learn proven tactics…

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How Estate Auction Companies Can Increase Average Lot Value by 20%

Discover 5 data-backed strategies estate auction companies can use to boost average lot value…

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Text Message Blasts: Last-Minute Marketing That Fills the Auction Floor

Learn how compliant text message blasts boost last-minute auction attendance, increase bids, and cut…

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Geo-Targeted Facebook Ads: Reaching High-Intent Buyers for Your Next Estate Auction

Learn how to use geo-targeted Facebook and Instagram ads to reach high-intent local buyers,…

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Partnering with Antique Shops: A Win-Win Referral Pipeline

Learn how auctioneers and estate-sale firms can partner with antique shops to create a…

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Local SEO for Estate Auctions: Ranking Your Next Sale on Google in 30 Days

Learn a proven 30-day local SEO plan to rank estate auctions on Google, boost…

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Turning Open-House Flyers into Auction Buzz: Print Marketing That Still Works

In a world obsessed with clicks, likes, and impressions, it’s easy to forget that…

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